Email and push

Your year in review (Experian)

This series was sent to all Experian members at the end of 2023. Due to the high amount of dynamic content and data limitations, I paid special consideration to how different scenarios (like a credit score drop) should be communicated.

Score/debt improved

Score/debt stayed the same

Score/debt worsened

Personal finances email refresh (Experian)

We send users frequent updates about their money, which they can choose to opt out of. Our goal was to share the most important pieces of info in a fun, easy-to-understand way.

Welcome email (Experian SmartMoney™)

Welcome email (general)

Weekly overview

Monthly overview

Tally push engagement (Experian)

Note: This product didn’t end up launching due to Tally’s shutdown in August 2024.

The Tally-Experian co-brand launch included ad hoc marketing engagement, as well as re-engagement during the “eligibility check” and “credit line activation” steps of the application funnel. The Tally brand voice is a bit more urgent and enthusiastic than the Experian voice, and both brands had to be reflected here.